“The general situation as long as we are not back on the Sony store has not changed. One of the leading marketplaces for us is not available and we generate most of the sales on the PC/digital channels.”
While CDPR is talking around Cyberpunk 2077‘s sales, they’re stopping short of revealing any specific updated sales figures. Granted, some companies just don’t talk about raw sales numbers for their games during these reports and updates, but the odd thing here is that this is this studio was quick to brag that Cyberpunk 2077 sold over 13 million copies in 2020. Since then, though, they’ve been quiet about the details of the game’s sales performance.
CDPR may not be talking about official sales numbers, but analysts have been working hard to uncover how many copies of Cyberpunk 2077 have been sold so far in 2021, and their initial estimates are shocking. Again, these are only estimates, but some analysts believe that Cyberpunk 2077 may have sold less than 1,000,000 copies in 2021 so far (around 800,000 copies is the number I’ve heard floating around). That would seemingly mean that Cyberpunk 2077 is still hovering around 14-15 million units sold, which is impressive enough in its own right, but that number loses some luster when you consider that some firms believed Cyberpunk 2077 was expected to sell as many as 27 million units in its first year.
For the moment, though, let’s put aside predictions. After all, we really don’t need them to confirm that Cyberpunk 2077 has been something of a disappointment for CD Project Red so far and is seemingly a big part of the reason why the company’s stock has gone from trading at $31 a share in December 2020 to $10 a share at the time of this writing.
CD Projekt Red admits that Cyberpunk 2077‘s ongoing costs are already hurting their bottom line, which is again not the kind of statement you’d likely hear a company make if that game was living up to internal expectations (must less external ones). Cyberpunk 2077 may have recouped its initial development costs upon its release, but it’s starting to sound like the game may be back (or on its way back) to technically losing money. In other words, the game’s production costs continue to rise just as its recent sales don’t seem to entirely “justify” recent costs.
That’s what’s so interesting about this whole thing. See, a game like No Man’s Sky also sold well before word of mouth hurt its sales and reputation, but the plan was to grow that game with new content and regular updates designed to please existing fans and attract new ones. Cyberpunk 2077‘s bugs may be fixed at some point, but the game it is now from a content perspective is roughly the game it’s going to be until CDPR is able to release DLC or multiplayer. As you can tell by CDPR’s (frustratingly vague) updated roadmap, that kind of content is at least a year away from being released if it’s released at all: